after a decade spent shaping some of australia’s leading e-commerce brands, aby, a fashion stylist and brand strategist
from newcastle, australia, had just made the decision to move to bali
and finally create the basics brand she’d always dreamed of:
stylish, high-quality essentials that didn’t compromise on comfort, fabric, or fit.

the very next day, she met vad.

born in bali and raised in byron bay, vadim had already launched items as a men’s basics label.
the concept was there...considered, timeless, and quietly confident -
but he knew it hadn’t reached its full potential.

their paths crossed serendipitously, in a café in bali. something clicked instantly,
and what began as a romantic connection quickly evolved into something more.
aby planned to help rebrand and relaunch items mens...
but as they worked together, it became clear there was something bigger waiting to be built.

naturally, the "for her" collection was born.

aby brought the creative direction and deep industry insight.
vad brought the foundation and an eye for form, detail, and longevity.
together, they reimagined items into what it is today:
a refined wardrobe of elevated everyday pieces - for both him & her.